Minding the Basics: Knowing WHY, WHAT, AND HOW?

Nature has always been curious about what it consumes, imbibes, and replaces. Going forth the necessary resources, procure human functions and dependable, are limited. Therefore, this circle of demand and supply requires attention, monitoring, maintenance, and contributions by its ultimate beneficiaries, us. Our ability to maintain a balance between a certain level of inflow and replenishment of resources is sustainability. The culture of corporate sustainability is built upon 3 pillars - People, Profit, and Planet.
But what is corporate sustainability?
Demand, as we say, is nothing but accrued as finished goods and services. Owing to limited supply and increasing competencies among corporates, the utilization and exposure of resources are plenty to be called as sustaining incoming commodities for the companies. Corporate Sustainability is the new and evolving corporate management paradigm or methodology bringing cohesion between environment implications, economic growth, and social justice & upliftment. 
Further pushing the ‘Why?’ brings us to build logical connection and study the Concept of Tragedy of Commons. It summarizes that similar actions of opponents for growth, within competitive market and exploitation of common resources brings short-term growth and long-term failure and scarcity. Resource availability changes dynamically by the similar methodology of consumption. Thus, making sustainability our common endeavor.
In today’s scenario, beyond ‘’what” and “why”, organizations aspire to evolve towards Sustainability and learn “How”.
But just drawing a pen portrayal of theory in hand does not secure results because of few bottlenecks, like sudden switch towards Behavioral Economics against rising growing competencies and current market value. The concept of Behavioral Economics aids in taking decisions that would alter the conventional way of function of a business. It studies the biases, tendencies, and heuristics that affect the decisions that people make to improve, tweak or overhaul traditional economic theory.

Interpretation: 

Knowing the importance and relevance of sustainability for the future, the methodology behind corporate sustainability is pouring into the market among MNCs and par nations. Understanding the ‘why’ aspect and knowing the ‘what’, the world is heading towards the ‘How’. United Nations has published 17 goals for the same towards future sustenance and newer opportunities that benefit the 3Ps. Implementing this new management standard among giants and small businesses has some challenges as they need to revise their objectives, optimize their processes and carry the management and stakeholders along. To know the outcomes of short-term changes and long-term effects, businesses need to adopt the Behavioral Economics concept.

The market reaction towards large-scale similar actions of its components helps in maintaining calculative balance among consumption of resources and eliminating the “Tragedy of Commons” concept.